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Just for you, I pried my Walmart Clara out of its case to check the back. It says Rakuten Kobo. There is no Walmart branding anywhere on the physical device.
I think some Mobilereaders know how to get rid of the Walmart brand on the sleep screen. I haven't messed with it. Most of the time if mine is asleep the cover is closed so I'm not seeing the sleep screen anyway.
FYI the back of the Clara does not feel rubberized. It's hard plastic with tiny pinhole-sized indentations
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