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With internet it's not scaleable to the mass market without servers at the ISP.
Also the percentage of internet used for ebooks is tiny. It can be over half for streaming TV.
The Cable company in many areas is the only viable broadband. Mobile, even 5G, can't replace fibre, dsl and cable for broadband and even less so for streaming video for a mass market. Basic physics.
The cable companies just won't be selling premium broadcast channels.
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