I can't understand iRex's announcement policy. First their PR-team [Do they have one?

] says in an optimistic way a new firmware is "on the Horizon", now this release has been delayed.
I have a déjà vu, we all know this behaviour already. We remember the chaos in April/May/July. After the deadline of opening of webshop was over, a new date was called, this did happen several times. iRex obviously has learned nothing. Irex please don't deal with us in this way.