Quote:
Originally Posted by pwalker8
SM can be useful for word of mouth on a new book, but as I said earlier, I was really talking about established authors. Some authors crank out books on a predictable schedule. Patricia Briggs has been coming out with a new book every spring from almost 20 years. Her publisher does a good job of getting the date out months in advance, and I assuming, paying Amazon to make sure they send out notices to customers who either follow or buy her books. I get the notice, I pre-order and the book shows up in my library on schedule.
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There are a number of what I would call mid-tier authors, who I read a few books, liked them ok, but I unless I remember to check, I have no idea if they have a new book out or not and forget about them after a while. I have no idea if they stopped writing (fairly common) or if they have new books out.
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This is exactly how a lot of writers and readers use Twitter. It's not going to be a perfect fit for every author and their audience, but the best answer to your question in present society and technology is Twitter. It's very low stakes for your readers to follow you, you're just lightly reminding them you exist and what you're doing every so often (unless you're exceptionally good or exceptionally bad at it), and it's easy for people to share that reminder elsewhere. It's a rare reader who is going to an author's personal website and looking for updates without getting pushed there from a social media or news platform, and often what they saw on that platform was a linked tweet.