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Twitter seems huge for authors, if you can be interesting without crossing the line, or know/employ someone who can do it on your behalf. It seems to be the easiest and lowest stakes place for people to connect with brands and fandoms, and the easiest content for people to share on other platforms or in articles. If you have enough people who are engaged enough with your work, a subreddit can be a good low-maintenance alternative to a "webboard" or forum.
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