Thread: UK ebooks VAT 20%->0% 1st May 2020
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Old 05-02-2020, 05:03 AM   #63
JSWolf
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Quote:
Originally Posted by davidfor View Post
Yes, I would assume the statement of "Includes VAT" means "Includes the appropriate amount of VAT". Removing it when the VAT is 0% might be neater, but, leaving it is simpler.

@JSWolf: If that statement on the book list pages is what you are basing your argument on, then you don't know. What needs to happen is for someone using the Amazon UK store to buy a book and see what it lists the VAT at during the purchase.
If I was an average Kindle user and I was looking to buy an eBook I've been keeping an eye on for the no VAT reduced price and I saw the price was the same and the listing still shows Includes VAT, I would be thinking Amazon is still charging VAT. Even if it no longer showed Includes VAT but the price was the same, I would think Amazon is still charging VAT. Getting to the point in the checkout to see that VAT is not being charged would not happen. Why would I pay a higher price when the price is supposed to be lower?
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