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I agree it's not for everyone. I'd not force it on anyone if I was world dictator. Also managing it is harder than you'd imagine. I guess that's why I've only bought two books that included it.
I did buy Magician (Raymond E, Feist) when it was on special offer as my paperback is getting worn.
A free paperback with a hardback isn't comparable. The additional cost for a digital copy is tiny compared to the shipping of a paperback, never mind printing and storage.
However I don't think buying the paper copy gives anyone a right to a free ebook copy if the publisher isn't offering it.
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