Definitely a very intriguing device. However, it doesn't seem to be eink. Rather it seems to be some sort of reflective LCD screen.
It will be interesting to see how it performs. Will it be as easy on the battery as an eink screen? Will it be able to display an image when it is off the way that eink can? Will it offer a quicker refresh rate than a regular eink screen? Will it be as readable it direct sunlight as an eink screen?
I'm also a little worried when it says that it will come with "an external eye protection lamp". Does that mean that it will not have a built in frontlight or is that just a bad translation meaning that it will have a frontlight but not a backlight?
Definitely something to keep an eye on.
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