We who debate the pros and cons of various brands here should remember that the vast majority of users out there simply don't care. Most of them use the default options of their ereader and never bother with looking deeper. As fjtorres said, they just want to download and read, bells and whistles don't matter to them.
Of course it's fun to discuss different ereaders here on MR. But it's only fun to us hardcore ereader fans and tinkerers, a tiny minority. Most ordinary users just yawn hearing such discussions.
