Quote:
Originally Posted by ZodWallop
So continue to do what they are doing which is already not working?
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It's not working for *some*.
Quite a few operations are doing fine.
In general, the roadkill is coming from the ones with the lowest customer base before the internet and the laggards in adapting to it. Craiglist is far from the main story.
Part of the problem is that newspapers surviving on captive readerships are struggling to compete in a now-open market where readers in smallville aren't limited to the local daily but can get their news from NY, LA, London, or anywhere in the world.
Its the same challenge of local B&M bookstores vis-a-vis online, and cable video vs streaming. Small ponds are no longer automatically safe with guaranteed customers.
On top of that, the sunday shopper ad business is also waning as businesses do mailing lists, Facebook pages, and downloadable weekly shoppers. Ads go where the people are and print news isn't always it. Even free local weeklies are getting ever thinner as ads migrate.
And then there's this:
https://weekly-ads.us
Even weekly shopper ads are going global.