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I'd actually be mostly ok with ADs on news sites if they'd:
1. Host & serve them from their own domain (security and speed)
2. Never (and I do mean never) have them be modal popups that block the screen and obscure the content.
3. Videos need to never autoplay (or at least always default to mute)
4. Work them in along side the content in an attractive, but clear, way.
5. Commit to absolutely no cooking setting and tracking
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