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I'm not sure why there is a debate about the MSRP of various products. Do you pay MSRP for anything? I can't recall the last time I did.
To the best of my knowledge, Amazon has the best sales. When I bought my Oasis (latest model) there was a steep discount on the device and I traded in an old device for another 25% off, plus I had a $15 coupon for joining Audible. In the end with all discounts applied I paid about $120 for my Oasis.
So if you live in the US, especially if you have and old device to trade in, watch for sales and you can get a killer deal.
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