It would seem to me that the population most likely to run into download limits is the avid reading population with a lot of different devices (duh!) And that population is the same population that would probably know how to remove DRM. The same population, after feeling taken advantage of, that would probably encourage/help efforts to learn how to remove future DRM schemes. So I'm not entirely sure why a publisher would want to set download limits - perhaps to encourage removal of DRM???
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