"The characteristics of this enable softer colors being displayed,"
i.e. they are pale and washed out or the screen would be too dim without a massive amount of front lighting.
"the latest color printing technology to display 4096 colors"
I doubt it's new printing technology and it may only be "logical" colours.
Edit the arithmetic below is wrong, missing combinations:
Quote:
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15 levels of R, G, B, RG, RB, GB and RGB (white) and off = 106 distinct brightnesses and hues unless they have eink that can do more than white, black and 14 greys.
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It will be at least 1/4 brightness without a front light unless the color filter is very pastel.
Basic physics.
Good for direct sunlight.