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I have current models of Kindle, Kobo and Nook as well as most older Sony reader models. Still like and use my PRS-T3. One option available exclusively on the middle and top end Kindle readers is cellular communications and the latest units list it as 3G and LTE capable, not just 3G. Great for travelers though many can accomplish the same via their smart phones to Kindle wifi I understand. My cell phone though is a very basic flip phone.
Personally I like both the Kindle and Kobo readers and find them equivalent for my usage. Amazon, being a publisher as well as a book seller, has a lot more fiction titles and many are exclusively available from them. Kobo has some configuration advantages and much better library support, particularly outside the USA. As for prices Kobo is lower for readers in general but Amazon has frequent sales so I typically wait for a sale to buy Kindle readers. Substantial savings are also available by buying Amazon refurbished units. I just saved about $90 on a top of the line Paperwhite with 32 GB and both Wifi and cellular communications, advertising free. Unit looked to be unused.
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