Quote:
Originally Posted by ZodWallop
Okay. Ask a thousand people in the U.S. if they've heard of Rakuten. Then ask a thousand people around the globe if they've heard of Rakuten. Then ask all those people if they've heard of Amazon.
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If I didn't already know who Rakuten is, I'd be really confused about the Kobo connection, because the only thing I see about Rakuten in "normal" consumer channels is the advertising for their app, which gives cash back offers from various retailers. So even if they
had heard of Rakuten, I'm not sure it would do Kobo any favors with that exposure.
I like Kobo (though Kindle meets my needs better) but they're definitely at a marketing disadvantage.