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I view Kindle vs. Kobo kind of like VHS vs. Betamax back decades ago. Pretty much, Betamax was technically superior in every way, but VHS was what you wanted, unless your desire was to support a dying format for some reason. (Betamax did not die in the commercial market, only in the consumer market)
I'm not saying Kobo is technically superior to Kindle. I am not knowledgeable enough to discuss that. However, Kindle is VHS and Kobo is Betamax from the marketing and sales perspective. I would buy a Kindle for this reason alone.
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