I agree with every one of your points above, ZodWallop, but I think perhaps this is the most nail-on-the-head:
Quote:
Originally Posted by ZodWallop
Then there's also Amazon standing behind Kindle, a giant corporation that just about every reader is familiar with.
That's why I think Kindle wins over Kobo in most reviews.
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I have seen so many mixed reviews (and some downright bad ones) about Kobo's customer service and warranty... But Amazon are now a household name, and most people are already familiar with their easy returns, their prompt customer service responses, etc. It's the ecosystem everyone knows (and that's exactly how Amazon wants it).