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Sorry guys, I should have clarified that I am working from what the lowest price I've seen an ENTRY LEVEL device lately has been, and for me that was:
Kobo Clara HD: Around $120 CDN (although I have a vague recollection I *might* have seen them as low as $110). And yes, before I continue, I'm pretty sure an "entry-level" Kobo is still better than the Kindle basic for resolution, storage size etc. But the argument here is that for the "average Joe Consumer" they may not look further than the price tag and the fact they both light up.
Best price I've seen lately on the New Kindle (160(?) dpi, 4GB storage, no ads, light-up screen): $84.99 CDN.... That is a good $25 - $35 cheaper, and yes, the average consumer can be swayed by that!
We are not arguing what WE (enthusiasts enough to be on this forum in the first place) would pay, the original question on this thread was why it is appealing to the masses.
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