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I think it’s bias, myself, at least in the US, reflecting market saturation and telling people what they want to hear. However, the reality also is that Kindle is the only one you can walk into a store and purchase, unlike Kobo (and this ignores Nook, but I won’t go into that).
Two things that I think are given minimal value that I think are very important are bang for the buck, where Kobo is clearly the winner, and OverDrive integration. There are other factors, some favoring one manufacturer and some favorite the other, but not giving much weight to price or not needing a computer or tablet to borrow OD books makes any such review suspect.
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