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Hmm. I agree with you that Kindle is not really superior over Kobo. They each have their pros and cons.
Kobo has Pocket Integration which allows you to save web articles on your Reader and keep it for offline reading. It also has Overdrive that allows you to borrow books from your public library and read it anytime for free within a few days loan period. Kobo also has more options like font size, type and margins. It also has support for Epub files, unlike Kindle.
Kindle has Word Wise, which gives you simple meanings of certain words. You can change difficulty of the words that definitions will be given for. Kindle has a wider variety of eBooks in their Store, though the popular books by well-known authors will probably also be found in your Kobo and it doesn't make that much of a difference. Kindle has an X-Ray that can tell you what role each character plays in the book and will not let you forget who a certain character is.
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