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Ebooks are supposed to follow the same rules as physical books as far as regional sales are concerned, because that is the way contracts are written and rights sold. This means that "US" ebooks are only supposed to be sold to US residents. Sony and Amazon are fairly strict about enforcing this, so you can't easily buy from the Sony store from Sweden. However, there are workarounds that typically involve gift cards. Most other US ebook stores (e.g. FictionWise and Books on Board) also enforce the restriction, but only on ebooks that are actually "US-only" and it is typically fairly easy for someone outside the US to buy ebooks from these sites. In my experience, UK ebook stores will sell to anyone although many of their titles are probably UK-only (or at least not-US).
In general, you are better off buying Adobe ePub or PDF ebooks than Sony LRX (from the Sony Store), because LRX ebooks can only be read on the Sony PRS or a Windows PC. Adobe PDF ebooks are not as well formatted as ePub, but you may find then are "good enough". Another option is to buy MS Reader ebooks, strip their DRM using "ConvertLIT GUI" and then convert them to LRF or ePub using Calibre. Stripping DRM isn't legal in some places though.
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