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I agree that e-books take time to make right.
And they will probably take as long as paper books to design, once e-readers are more advanced and support richer design features.
But, the cost of professional designing, illustrating, proofreading and otherwise preparing an e-book for publication, pale compared to the costs of printing, distribution and storage of paper books.
Thus, e-books should be cheaper.
If the publishing industry tries to gouge the market, they'll just lose sales to piracy. The more they gouge, the more sales they'll lose. Simple as that.
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