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Re: tech support rants. In my experience, a great many people default claim to have viewed a PDF “in Acrobat” after viewing it in practically anything else. My theory is that they think PDFs are created “in Acrobat” so simply viewing a PDF is always “in Acrobat” in the same way you might read a document “in English.” And certain browsers opening EPUBs natively (and poorly) is definitely a source of headaches. For whom was this a priority?
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