Quote:
Originally Posted by hobnail
I heard from a "very reliable source" that it's going to have color and support EPUB. 
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That's a Kindle Fire, why would they do a
dedicated Color ereader? Any passive Color display looks terribly poor in ambient light. If it's an active colour screen (not some sort of coloured eInk derivative) then the Amazon version of Android used in the current Fire models would be used.
The eink is a niche, most popular platform for ebooks is phones, followed by tablets. Likely Amazon sell more Fire Tablets than eink and Fire Tablets are a small part of Tablet market.
The vast majority of smartphone & tablet owners with eink readers probably are not interested in colour if it makes it worse. People won't pay more than a tablet price for a
dedicated Colour ereader either.