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This is hard to answer as there doesn't seem to be a set business model for the industry. Currently I only deal with Amazon, and their model is to allow me to set my own price, and I collect 35% no matter what the price is (although I am limited to 99 cents to $200)
35% is WAY more than an author gets for paperback books through a real publisher. I think that's from 5-15%.
Self published authors in paperback can collect more, but the price of their book is already higher than once from the big publishers, so it's silly to charge too much.....no one buys a book for $25 from an unknown author.
As far as generating the ebook, most authors can do this themselves in a matter of minutes. The main problem I hear about is authors who have signed on with a POD publisher, and agreed not to publish the book anywhere else, meaning they have to pay their publisher to create, for instance, a Kindle version. This is nothing more than saving the document as an HTML file in most cases, but authors pay $50-$100 to have this done.
I don't know if any of this helps but I hope it does.
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