I called up both the Sony store and the Borders store in Tyson's Corner, VA. Neither of them had any idea when they would have it in. So when I noticed the express shipping was only $18.00, I decided I might as well order online.
Estimated ship date is 11/02/2006.
I am hopeful that this is the worst case shipping date, since when the first people ordered theirs it was stating that it would ship on or before October 31st.
I've already started downloading some books from Manybooks and Baen.
I also emailed Fictionwise and asked if they were going to offer their multiformat books in a compatible format for the Sony Reader. They stated that they were investigating it.
I'd love to get this by my birthday in a couple weeks
Carl