Grand Sorcerer
Posts: 11,732
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Join Date: May 2009
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What you need to research is Overdrive "White Box" ebookstore services.
Also Direct2Digital and Smashwords, plus Ingram Spark and KINDLE DIRECT PUBLISHING.
You may find that separating publishing from distribution/retailing is a far better use of inhouse resources, cheaper and less complicated. And probably more effective with broader reach than running your own store off your website.
The smaller the publisher, the more sense it makes to go through an aggregator or distributor.
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