Quote:
Originally Posted by murraypaul
Digital scales much better than physical does.
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If anything, physical gets more expensive with volume because of warehousing and returns.
That's why tradpub has been reducing initial print runs and supplementing with POD on everything but the big names. The upfront cost is nowhere near as big and overhead and recurring costs are a much bigger part of print than they like to pretend.
Other content businesses welcome digital because of the higher profit margins, even at lower retail (which actually boosts consumption as a bonus) but publishing is special...