The profits of Amazon eCommerce put into building AWS, so Amazon (unlike Starbucks or Apple) validly paid no or little tax back then.
AWS is now so big and so profitable that the entirety of the rest of the ecommerce of Amazon (and ebooks alone is 90% of world, paper online sales over 80% USA online) is like a stall on their front lawn now.
AWS 2018 sales $25.65 billion
I've worked at a senior level in a ISP selling data centre capacity. I know what the profit margin is. It's better than most retailing. An actual data centre suite is boring and noisy, a NOC (ISP or Data centre, Network Operations Centre) at least has screens and people.
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