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Brother...Maybe typewriters but not since then
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Actually Brother do a lot of stuff: printers, sewing machines, scanners, labelers, industrial garment printing and much more. They also own Pentax Mobile Solutions, which is where I'm guessing this reader started its life.
Brother is only expecting sales of 5000 units in the first year, hence the high price. If you want sticker shock, the Toppan/Fujitsu thing was originally $7000. The consumer competition for eReaders in Japan is probably the cellphone: cellphone-based novels are making lots of cash right now.