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I think KU is simply the most well known. I don't see the benefit for any publisher of a "$10 a month for unlimited access to your catalogue".
Even if it was for only the publisher themselves. They might think "hey, $10 a month every month is a good deal compare to having to win their $14.99 purchase time and again".
BUT -- they way it would work is...
I'd sign up, read every book I'm interested in in the first month or two....then cut off the service. That's what I do with all the tv streaming services.
I pay for Netflix, I get Amazon Prime Video as a side benefit of Amazon Prime that I pay for anyway. Everything else, I'll wait for the show I want to watch to finish. Sign up for a month, binge, then quit. I do it with HBO over and over. Heck, I get that free month trial with HBO such that I don't even pay for the one month I take to watch the show I wanted.
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