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stumped · 01-21-2020, 12:09 PM

i read in another article a few days ago ( suprised it has not ended up copied here), a speculation that K are cutting the reader range to 3 models, same as amazon
so there will be entry level, mid range & deluxe ?
seems sensible.
if I can find it again I will post a link

UPDATE: i think this was it
https://goodereader.com/blog/kobo-er...aura-edition-2
"Kobo has basically discontinued all of their legacy e-readers and is adopting a 3 SKU strategy. They have the entry level Kobo Clara HD with a 212 PPI screen, the recently released Kobo Libra H2O that is waterproof and 7 inch Carta screen and it is also waterproof. They also have their premium Kobo Foroma, which has an 8 inch screen and normally costs around $299 to $399.

The 3 SKU strategy is the same system that Amazon employs with the Kindle. They have the entry level Kindle Basic, Kindle Paperwhite and the Oasis. It looks like Kobo is basically doing the same thing, and I believe this is best, it is easier to sell a base, mid-range and premium model, then to have 4 or 5 different devices in your portfolio."

01-21-2020, 12:09 PM	#5
stumped Wizard Posts: 3,305 Karma: 10259306 Join Date: May 2016 Device: kobo forma, Kobo Libra, Huawei media Tab, fire HD10, PW3 HDX8.9,	i read in another article a few days ago ( suprised it has not ended up copied here), a speculation that K are cutting the reader range to 3 models, same as amazon so there will be entry level, mid range & deluxe ? seems sensible. if I can find it again I will post a link UPDATE: i think this was it https://goodereader.com/blog/kobo-er...aura-edition-2 "Kobo has basically discontinued all of their legacy e-readers and is adopting a 3 SKU strategy. They have the entry level Kobo Clara HD with a 212 PPI screen, the recently released Kobo Libra H2O that is waterproof and 7 inch Carta screen and it is also waterproof. They also have their premium Kobo Foroma, which has an 8 inch screen and normally costs around $299 to $399. The 3 SKU strategy is the same system that Amazon employs with the Kindle. They have the entry level Kindle Basic, Kindle Paperwhite and the Oasis. It looks like Kobo is basically doing the same thing, and I believe this is best, it is easier to sell a base, mid-range and premium model, then to have 4 or 5 different devices in your portfolio." Last edited by stumped; 01-21-2020 at 12:12 PM.