Quote:
Originally Posted by Sirtel
I'm pretty sure many authors aren't particularly good business persons. Some are, of course, but I don't think they're the majority.
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There is something of a generational divide.
A lot of the old school/legacy writers followed the Sue Grafton "perfect your craft and let the universe take care of you" philosophy but most of the newer authors are a lot more business savvy. Out of self-defense.
Even the tradpubbed do their own marketing and reader outreach these days.
Websites, blog interviews, even online ads; not just for Indies anymore.