Quote:
Originally Posted by Junket
On that rationale, Amazon ought to leave the format exactly as it is. You point out that A4 paper used in the EU has an AR of 1.414. But Amazon is an US based company and the standard letter paper size in the US is 8.5 x 11 which has an AR of 1.29. A close approximation to the existing Kindle AR.
You just can't please everyone all the time.
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The old Sony 900 and 950 had a screen that was about 92mm x 157mm for an aspect ratio of 1.70 so what AR is chosen is pretty much arbitrary though I note that virtually all 6" diagonal readers seem to have adopted the same AR screen size regardless of country of design and intended market. Standardization of a given Eink screen size decreases costs due to mass production savings by the screen manufacturer.