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creating a monopoly 101:
1. wrap things up neatly for customers
2. see customers buying your stuff
3. break the format so hard that it's impossible to create/read content in this format without your tools
4. see customers blaiming the problems on the people not using your tools, because, you see, "it's so easy to use"
5.-24. Profit
25. see the regulation agencies in different countries act
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