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Aspect ratio is certain to be subjective, excepting those who are largely indifferent to the exact aspect ratio employed. Perhaps all we could all agree on is that Kindle has a lower aspect ratio (is wider) than most print books. Measuring a handful of physical books.. a lot more are 1.5 - 1.6 AR. Only a minority of books are 1.7 and that is very narrow.
IMO 2:3 (1.5 AR) would be an improvement. But I wouldn't want to go to the extreme of 1.7. The existing format is to be preferred over an extremely narrow one.
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