Quote:
Originally Posted by gmw
Highlight mine. Possibly you didn't meant that clause quite the way it sounds. The best book cover should not only be about the cover, but how well that cover sells the content. So the cover must be appropriate to the content. If it turns the right audience away, and/or attracts the wrong audience, then even the most beautiful cover is not doing its job properly.
Thus the main fault I can give the Twilight covers is that they don't clearly say YA, not that that seems to hurt their sales at all.
Mind you, the requirement that a cover sells the content does make the competitions like the linked Kobo one problematic, since most voters have probably not read all contestants and so can't judge whether the cover is doing its job properly.
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A cover contest is not about how the cover matches the story. The words are irrelevant. You vote for the best looking cover. The words are voted for when you are voting for the best books.