Thread: The 2010s were supposed to bring the ebook revolution. It never quite came.
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Old 12-31-2019, 10:58 AM   #54
theducks
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Quote:
Originally Posted by rcentros View Post
I think cheap Kindles came before Apple's collusion. I think it was driven by competition with Barnes & Noble, who had lowered the price on their Nooks.

https://www.nytimes.com/2010/07/29/t.../29kindle.html

I think it was about a year after this announcement that the sub-$100 Kindle 4 (no touch) came out (with ads). Still before the Apple mess.

https://ebookfriendly.com/timeline-kindle-history/
Yep! that was what killed Astaks $200 (direct) entry, as well as other players. That price was below parts cost for many reader sellers.
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