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Originally Posted by scotty1024
3. DRM the content so people don't give in to temptation and start giving it away, but don't make the DRM so intrusive it interferes with "value for money".
No one has really accomplished this for books, so far. We'll see when I get my Sony Reader...
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Apple has not accomplished point 3. Moving your iTunes collection to a non-DRM device is not possible for the average user and a big hassle for more knowledgeable users.