|
I find the whole thing a bit dodgy. Chances are the charity these books go to know what these children would benefit from most. So give them them the money directly, along with the chance to buy books without no markup.
Of course charity isn't quite that simple. For whatever reason, people may be more inclined to give if they think they are giving a specific gift. The possibly better PR of giving books may make the company more generous.
There's a whole social sciences problem sitting here waiting to be studied.
|