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While everyone has personal preferences for features, hardware and firmware, there is one important "feature" I have not seen mentioned here. Customer service. Having owned both Kobos and Kindles, Amazon without a doubt, IMHO, is far superior to Kobo. I found dealing with Kobo's CS to be a dreadful and unfruitful experience each and every time. Amazon, OTOH, provides pretty painless and flexible customer service. In my case, that would be ten plus years of experience with Kindles.
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