I think most people just want a quicker way to create a new, blank epub without needing to take the time to a) know what their current setting is, and b) change the setting first if it's the other one they want to create. If one can open an existing epub (2 or 3) with no regard for what the current epub2 vs epub3 preference setting is, surely it's logical that starting a new epub could do so as well?**
**Note: I'm not saying it would be easy at all. I'm just saying that I find it a bit unintuitive that opening and editing an existing epub doesn't require the user to check/change their preference setting, but creating a new template one might.
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