Same for me - it was applied to the book(s) I bought.
The first time I got it, I could use it three times, and if the book was a book that was normally priced above $9.99, but was temporarily on sale for less than $5, I ended up with the book for free, and a partial remaining credit to use on another eligible book. So all in all, it was worth $15 to me.
I did not have to use it on the title it was "officially" offered on, but it was limited to some Penguin/Random House/subsidiary imprints, but not all of Pen/RH/subs. It was sort of hit or miss - there was no list. And the title had to have a high enough list price, so didn't work on old-ish backlist at $6.99 or $7.99.
The second time I got it, I could only use it twice, so it ended up being worth $10. I've only gotten it twice.
Both times I was able to find enough books, either on sale, or non-fiction that I wanted, to fully use the credit(s) without stretching too hard.
I don't think I had to activate, because the first time I remember it surprised me, because I think it just showed up as a credit in the little price box on the right - but I am NOT positive on the activation thing.
I did eventually get an email announcing the offer each time, but long after it showed up on my Kindle webpage.
ADD: Now that I think about it a bit more, I think I had to buy one book to "kick off" the credit, and then the credit appeared on subsequent eligible titles, over in the little pricing box. And I think the first time, I had bought a "kick-off" title just by chance, and so was really surprised when the credit showed up on other titles.
It's a really weird and bizarre program. If you check back in this thread, you can see much agonizing about it, and someone posted the official terms/conditions too.
Quote:
Originally Posted by j.p.s
I don't remember the details, but for me, the credit was applied to the wishlist book itself at purchase. I might have had to find a link on the book product page to activate the credit before clicking buy.
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