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Zilog tried to own "Z", Intel "i" and T-Mobile "T-", they failed.
Apple had to buy the iPhone and iPad names from Cisco and I think Fujitsu. They later had to pay Swissrail for pinching the appearance of the railway clock.
Coca-cola used their money & lawyers to scare off a startup company with a hardly similar at all name for their alcohol free flavoured gin to one of Coca-cola's so called "natural juice" brands.
Mostly it's about who has bigger funding for their lawyers, using "protecting" the brand as an excuse.
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