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The DC Marvel trademark is why movies like "The Incredibles" call them "supers" or "mutants" or whatever other word that gets used other than superhero or superheros.
For an extremely awful abuse of trademark laws, look up World Wildlife Fund VS World Wrestling Federation. The animal outfit argued the wrestling outfit's use of the letters "WWF" was confusing and "forced" them to always have to spell out their full World Wildlife Fund name and use their panda bear logo so people wouldn't confuse them with the wrasslers.
Um, no. It's the various countries trademark laws that force companies and organizations to use their trademarked names and logos. Non-use eventually gets deemed to be abandonment of trademark.
But the animal WWF prevailed and the people WWF was forced to change their name to World Wrestling Entertainment and change their logo. They may only use their old name and old logo in reproductions of old video programs where it was said and displayed as part of the show.
What should have happened was the critter outfit having their suit dismissed with such speed it would have left the courtroom on fire.
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