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Because I'm having fun with this as aa marketing ploy, I'm going to play with it a bit more. I know everyone has moved on!
Amazon in effect is saying, "Spend at least $25 on ebooks and we'll take $5 off and you have to do it in two transactions with specified minimums, to boot. The 25% is window-dressing and irrelevant; it's a virtually impossible value to realize in any case. It's just an intentionally deceptive way of making a $5 flat credit toward a future purchase look more valuable than it is. As consumers, we want to watch out for attempts on the parts of merchants to make us think we're getting more than we are; it's good to check out the underlying realities on promotions.
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