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The USA is less than 13% of the world's population.
Smashwords sells ebooks and they can be read on nearly anything. They also supply most other ebook retailers except Amazon and Google.
Some paper publishers include a free download ebook in Kindle or ePub.
My whole point is that ultimately trying to sell ebooks by having a tied ereader is a game only Amazon can win. Most ebooks are not read on eink, but phones and tablets via free apps, most will accept an ebook from any source.
"I would guess the number of ebook readers who don't have access to internet is vanishingly small."
Chicken and egg. You need Internet to register a Kobo or Kindle. You need the Internet to get content. Yet most ebooks are read on phones and tablets.
Plenty of people in the West don't have Internet. Even 10% is a lot of people. Then there is the 87% that are not in the USA or the majority not in Europe or North America.
Let's think about how everyone can have ebook access. Especially with libraries actually closing in the UK or non-existent in many countries!
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