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Sell ebooks in store, via USB transfer.
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As a consumer of digital books, why should I prefer this to how it works now? I don't want to go to the local book store, which is a Books-a-Million currently. Why would I want to connect my e-reader to someone else's computer in order to purchase a book? Selling this way just increases the overhead, not to mention the effort it would take to buy a book. Get in the car, 20 minutes to the strip mall in crazy traffic, time in the store, waiting in line, exposure to whatever delivery system is used, pay, back to the car, more crazy mall traffic, 20 minutes home.
I like the Amazon method method for shopping for digital books. Home in my jammies, a browser on my evil iPad, I can purchase a book and have it on my devices in seconds. I like KU, and Prime. The benefits offered and the price points work for us. Perhaps some day they won't, but for now, we feel it is money well spent.
I "buy" lots of free books, and borrow heavily from my public library. The system works for me. I like it, no apologies.
How does Wholesale enter into this discussion? Can digital goods be purchased and sold wholesale?
I'll admit to not considering all the economical considerations that there may be. What I do consider is what works, and Amazon seems to have a decent handle on that. I've had a Kobo, I liked the device. I didn't like the lack of wireless side loading, and their web site was third rate when compared with Amazon.
For technophobes in particular, Amazon is just plain easier. They did it better for the average consumer.