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Selling Kindles in a Bookshop is just giving sales to Amazon. A bonkers idea. A Kobo ereader isn't much better of an idea.
Selling ereaders AT ALL in a physical book shop is madness, unless you can also sell ebooks at the till for cash, that are not from Amazon. Like via a USB connection. Perhaps partnering with Smashwords. Which Apple, Kobo, Barnes & Noble and maybe everyone except Amazon and Google already do. Even Libraries.
I've not bought via the store front on my Kindle or on my Kobo. Though I've bought Amazon ebooks. I think a built in single store front is wrong. So indeed I think Playstore on Android is wrong and Apple store on iOS is wrong. MS is now trying to emulate this on Windows and Apple is trying to do it to Mac OS.
No bookstore in it's right mind should sell any ereader with someone else's store in it. They should sell ebooks for ANY ereader. If people want an ereader they can buy one easily. The bookshops don't sell chairs, lamps and bookcases. Most decent music / video shops don't sell players or TV screens or HiFis.
Phone shops don't sell apps.
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